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Eva padlock twitter1/27/2024 ![]() ![]() They’ve recently started selling advertising space in the ‘Promotions’ tab. The same goes with email, which is one of the reasons Google segmented the inboxes of users of its Gmail service last year. If they want to mix in advertising to make it seem more “natural” and “organic” they have to ensure that you don’t miss it as you follow and friend more and more people. ![]() For advertising-funded services with shareholders, attention conservation is an important thing. In other words, they’re taking Facebook’s approach of showing only updates in which they decide you’re likely to be interested. There has been a lot of discussion (and anger) over Twitter’s proposals to turn what is currently a “raw” feed into an algorithmically-curated feed. It’s now almost seven years since I published Curate or Be Curated at the time when Twitter was about to introduce their algorithmic feed: It allows them more control over what people see, and ensures both that people with few followers still see plenty of stuff, and people with lots of followers don’t get overwhelmed. Just to say in passing that it makes entire sense from the software-with-shareholders’ point of view to have an algorithmic timeline. So an algorithmic timeline is a black box that filters reality and decides who gets to see what and when based on an entirely arbitrary set of criteria determined by the corporate entity it belongs to. (Or, more precisely, only Twitter, Inc., knows.) What actually happens when you tweet: Your tweet might reach zero, fifteen, a few hundred, or a few thousand people. When I write something, 44,000 people will see it.” What you think happens when you tweet: “I have 44,000 people following me. What is an algorithmic timeline? Let me try and explain. Aral’s post Hell site reminded me that, while I’ve talked about deactivating and reactivating my Twitter account several times, I haven’t mentioned ways in which I’ve found to battle the algorithmic timeline. ![]()
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